3rd Rail Grindhouse
3rd Rail Grindhouse is a gritty, no-frills coffee spot built for early risers, late-night grinders, and everyone running on caffeine and ambition. We serve strong brews, bold flavors, and a little edge with every cup. It’s the kind of place where ideas spark, playlists slap, and the coffee never lets you down.
For 3rd Rail Grindhouse, I wanted the brand to feel raw, energetic, and unapologetically bold—like a shot of espresso to the system. The name nods to power and motion, while the design leans into gritty textures, industrial vibes, and a touch of rebellion.
In development, I leaned into the bold personality of the brand with a sharp, punchy logo and a visual identity that crackles with energy. The coffee bean icon features a subtle lightning bolt, tying in the “3rd Rail” voltage theme in a clean, clever way. The overall look is gritty but refined—built to stand out on shelves, signage, and anywhere caffeine hits hard.
